StarterPromo
Facebook Digital Campaign for the Online Marketplace’s Mobile App
Our client
Our client, Online Marketplace, operating in the Marketplace industry.
The Challenge
A leading online marketplace wanted to drive downloads of their mobile app through Facebook digital campaigns while maintaining a low cost per install.
Key Results
Actions Taken
We designed a multi-phase Facebook campaign strategy including app install campaigns, deep-link retargeting, and lookalike audience expansion based on high-value users.
Results
- App installs grew by 340% month over month.
- Cost per install decreased by 52%.
- In-app purchase rate from acquired users was 3x higher than organic.
What does this mean for our happy client?
Our client has experienced unprecedented growth over the course of 5 months. Starter Promo's intervention has not only been about business growth, but it's also been a partnership that has profoundly shifted our client's trajectory. This success story stands as a testament to the power of strategic digital marketing, solidifying Starter Promo's status as a trusted and effective agency partner.
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