How to Set Up End-to-End Analytics for a Leading Employment Agency in Europe

Our client was a leading recruitment agency that provides employment solutions for people from Ukraine and Eastern Europe for companies in Poland and the EU.

Our client was actively attracting users through paid traffic channels, including Meta Ads and Google Ads. However, there was a problem: each tool produced separate reports that their employees had to combine manually.

Our task was to combine all sources into one automatic report to minimize the amount of manual work.

We crafted a tailored strategy starting with search engine marketing and quickly integrating SEO. A comprehensive site restructure followed, significantly boosting conversion rates by 50% to 300% across campaigns. This approach not only refined the client’s online footprint, but also optimized its ad spend and slashed irrelevant clicks from 30% to less than 1% within the first 60 days.

• Organic traffic soared by 3,906.78%, and e-commerce sales increased by 304.68% year over year.
• Monthly revenue jumped from $6,000 to over $50,000.
• The strategy attracted large B2B clients, aligning with the company’s goals for growth and market positioning.