SUCCESS STORY

Apple Search Ads for Shoe Store App – Increasing Installs and Reducing CPA

Advertising CPA Installs

Our client

Our client, Shoe Store App, operating in the Mobile Commerce industry.

The Challenge

A shoe store needed to increase installs of their mobile app through Apple Search Ads while reducing the growing cost per acquisition.

Key Results

+185% App installs
-43% CPA reduction
+67% Tap-to-install rate

Actions Taken

We restructured the Apple Search Ads account with granular keyword targeting, bid optimization, and creative asset testing to maximize relevance scores.

Results

  • App installs increased by 185%.
  • CPA reduced by 43%.
  • Conversion rate from tap to install improved by 67%.

What does this mean for our happy client?

Our client has experienced unprecedented growth over the course of 4 months. Starter Promo's intervention has not only been about business growth, but it's also been a partnership that has profoundly shifted our client's trajectory. This success story stands as a testament to the power of strategic digital marketing, solidifying Starter Promo's status as a trusted and effective agency partner.

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